Market Launch Advisory Services
DE/EN

Privacy Policy

In accordance with GDPR, TDDDG and ePrivacy Directive

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on data protection, please refer to our full privacy policy below.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the section "Information on the Controller" in this privacy policy.

How do we collect your data?

Your data is collected partly by you providing it to us (e.g. data entered in a contact form). Other data is collected automatically or with your consent when you visit the website. This includes technical data (e.g. internet browser, operating system, time of page request). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. Where contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders or other enquiries.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can withdraw this consent at any time for the future. You also have the right to request the restriction of processing of your personal data under certain circumstances.

Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time regarding these and other questions on the subject of data protection.

Analytics Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is done primarily using analytics programs. Detailed information on these analytics programs can be found in the privacy policy below.

2. Hosting

We host our website content with the following providers:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (hereinafter: IONOS). When you visit our website, IONOS collects various log files including your IP addresses. For details, please refer to the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy

The use of IONOS is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website. Where consent has been requested, processing is based on Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. Please note that data transmission over the internet (e.g. when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the Controller

The controller responsible for data processing on this website is:

Jörg Tschauder

Market Launch Advisory Services

Hebbelstr. 81

50968 Köln

Germany

Phone: +49 221 168 229 24

Email: info@market-launch.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

Retention Period

Unless a more specific retention period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or withdraw consent to data processing, your data will be deleted unless we have other legally permissible reasons for retaining it (e.g. retention periods under tax or commercial law); in the latter case, deletion takes place after these reasons cease to apply.

Legal Bases for Data Processing

Where you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. Where you have consented to the storage of cookies, processing is additionally based on Section 25(1) TDDDG. Consent can be withdrawn at any time. Where processing is necessary for the performance of a contract, we process your data on the basis of Art. 6(1)(b) GDPR. For compliance with a legal obligation: Art. 6(1)(c) GDPR. For our legitimate interests: Art. 6(1)(f) GDPR.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. Where necessary, we transfer personal data to these external parties. We only share personal data where this is necessary for the performance of a contract, where we are legally obliged to do so, where we have a legitimate interest pursuant to Art. 6(1)(f) GDPR, or where another legal basis permits the transfer. When using processors, we only transfer personal data on the basis of a valid DPA.

Withdrawal of Consent

Many data processing operations are only possible with your express consent. You can withdraw consent already given at any time. The lawfulness of data processing carried out prior to the withdrawal remains unaffected.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

WHERE DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR WHERE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR). WHERE YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to Lodge a Complaint with the Supervisory Authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedy.

The competent supervisory authority for this website operator is: Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen (LDI NRW), Kavalleriestr. 2–4, 40213 Düsseldorf, www.ldi.nrw.de.

Right to Data Portability

You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of data to another controller, this will only be done where technically feasible.

Access, Rectification and Erasure

Within the framework of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as the right to correction or deletion of this data.

Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. The right to restriction of processing applies in particular where: you dispute the accuracy of your data; processing is unlawful but you request restriction rather than erasure; we no longer need the data but you require it for legal claims; or you have objected to processing pursuant to Art. 21(1) GDPR and it has not yet been determined whose interests prevail.

SSL/TLS Encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content. You can recognize an encrypted connection by the fact that the browser address bar changes from "http://" to "https://" and by the lock symbol in your browser bar. When SSL/TLS encryption is active, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

We hereby object to the use of contact data published in the context of the legal notice obligation for the purpose of sending unsolicited advertising and information materials. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data Collection on This Website

Google Analytics

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.

The use of Google Analytics is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time. Google is certified under the EU-US Data Privacy Framework (DPF). Data transfers to the USA are based on the EU Standard Contractual Clauses. We have concluded a Data Processing Agreement (DPA) with Google. IP addresses are anonymized by Google Analytics 4 by default. You can prevent data collection by Google Analytics by withdrawing your consent via the cookie banner. Further information: https://policies.google.com/privacy

Cookies

Our website uses cookies. Cookies are small data packages that do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (third-party cookies). Cookies that are necessary for the electronic communication process or to provide certain functions you have requested are stored on the basis of Art. 6(1)(f) GDPR. Where consent to the storage of cookies has been requested, processing is based solely on that consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be withdrawn at any time.

Contact Form and Email Enquiries

If you send us an enquiry via the contact form, by email, phone or fax, your enquiry including all personal data arising from it (name, enquiry) will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent. Processing is based on Art. 6(1)(b) GDPR where your enquiry relates to the performance of a contract, or on Art. 6(1)(f) GDPR (legitimate interest in effective handling of enquiries). The data will remain with us until you request deletion, withdraw consent, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected.

5. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on our website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No additional data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of data entered in the newsletter sign-up form is based solely on your consent (Art. 6(1)(a) GDPR). You can withdraw the consent given to store your data and email address and to use it for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The lawfulness of processing operations already carried out remains unaffected by the withdrawal.

After unsubscribing from the newsletter distribution list, your email address may be stored on a blacklist to prevent future mailings, where necessary. Data from the blacklist is used for this purpose only and is not merged with other data. The storage in the blacklist is not limited in time. You may object to the storage where your interests override our legitimate interest.

6. Plugins and Tools

Real Cookie Banner

This website uses the consent management tool "Real Cookie Banner". The provider is devowl.io GmbH, Griesheimer Str. 10, 94550 Künzing, Germany. Real Cookie Banner enables us to obtain and manage consent from website visitors for the use of cookies and data protection-relevant services. The data collected (e.g. time of consent, anonymized IP address, browser used) is stored as proof of consent. Processing is based on Art. 6(1)(c) GDPR (legal obligation) and Art. 6(1)(f) GDPR (legitimate interest). We have concluded a DPA with devowl.io. Further information: https://devowl.io/privacy-policy/

Google Fonts (Local Hosting)

This site uses Google Fonts for uniform display of fonts, provided by Google. The Google Fonts are installed locally on our server. No connection to Google servers takes place. Further information: https://developers.google.com/fonts/faq

Google Analytics 4

This website uses Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

GA4 analyses how this website is used. No complete IP addresses are stored in this process. Data collected is transferred to Google servers in the United States. Google is certified under the EU-US Data Privacy Framework; data transfers are carried out on the basis of this adequacy decision. We have concluded a data processing agreement with Google in accordance with Art. 28 GDPR.

GA4 uses cookies with a storage period of 14 months as set by us. The purpose of processing is the statistical analysis of user behaviour to optimise our web offering.

The legal basis is your explicit consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may withdraw your consent at any time with effect for the future by adjusting your cookie settings via the "Cookie Settings" link in the footer of this website.

For further information: https://policies.google.com/privacy?hl=en

Microsoft Bookings and Microsoft Teams

We use Microsoft Bookings and Microsoft Teams for scheduling and conducting advisory sessions. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

Microsoft Bookings: When you book an appointment via our website, the data you provide (name, email address, company name if applicable, and message) is transmitted to Microsoft Bookings and processed there for appointment management and the sending of booking confirmations.

Microsoft Teams: Scheduled sessions are conducted via Microsoft Teams video conferencing. Microsoft processes technical connection data as well as the content transmitted during the session (audio, video, chat).

Processing is based on Art. 6(1)(b) GDPR (performance of contract / pre-contractual measures) and Art. 6(1)(f) GDPR. Data transfer to the USA cannot be excluded. Microsoft is certified under the EU-US Data Privacy Framework (DPF); transfers are based on EU Standard Contractual Clauses. We have concluded a DPA with Microsoft. Further information: https://privacy.microsoft.com/en-us/privacystatement

LinkedIn

This website contains links to the LinkedIn social network. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. When you access a page containing a LinkedIn link, a connection to LinkedIn's servers may be established. LinkedIn may thereby receive information about your visit to our website. LinkedIn is certified under the EU-US Data Privacy Framework. Further information: https://www.linkedin.com/legal/privacy-policy

Use of Artificial Intelligence

To assist in preparing responses to client enquiries, we use AI-based language models. When you submit an enquiry, the content transmitted may — to the extent necessary for processing — be evaluated and prepared using AI systems. No personal data is permanently stored in AI systems or used for training models. AI processing is used exclusively for internal preparation and quality assurance of our responses. Processing is based on Art. 6(1)(f) GDPR (legitimate interest in efficient and high-quality handling of enquiries).

Note: All final responses and recommendations are personally reviewed and approved by Jörg Tschauder. No automated individual decision-making within the meaning of Art. 22 GDPR takes place.

7. Central Contact Point under the Digital Services Act (DSA)

Our central contact point for users and authorities pursuant to Art. 11, 12 DSA (Regulation (EU) 2022/2065) can be reached as follows:

Email: info@market-launch.de

Languages available for contact: German, English.

Source (basis): eRecht24 · https://www.e-recht24.de · Supplemented and adapted by Market Launch Advisory Services