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Advisory Services
Whether market entry, repositioning or scaling — we guide you through complexity and accelerate measurable results.
01
Building the right foundation. Market assessment, ICP development and expansion roadmap. Duration: 4–8 weeks.
02
Adapting value, not just language. Value proposition for the German-speaking market.
03
GDPR, EU AI Act and governance as a differentiator.
04
Sales playbooks, discovery frameworks and objection handling for DACH enterprise.
05
Structured enablement programs, pitch decks and DACH-specific objection handling for your sales team.
06
Strategic leadership, board support and growth coaching on a retainer basis.
Each service at a glance: approach, typical deliverable, and who it's for.
Approach: We start with a rigorous market assessment — market size, competitive landscape, regulatory framework — and derive 2–3 prioritised Ideal Customer Profiles (ICPs) for the German-speaking region. The result is not a generic market study, but an expansion roadmap with concrete next steps, resource requirements and milestones for the first 90 days.
Typical deliverable: Strategy document (25–35 pages), ICP profiles, prioritised market-entry roadmap, executive presentation for your board or investors.
Best fit: Companies before the initial “DACH yes/no” decision, or with an already-failed first entry attempt.
Approach: We don't translate your website — we translate your value proposition. This means audience analysis along German decision-making patterns (consensus processes, risk aversion, trust-building), a rewritten value proposition, and a messaging framework your sales and marketing team can use directly.
Typical deliverable: Messaging framework, adapted value proposition, Mittelstand audience personas, content guide.
Best fit: Companies with proven US or UK messaging that isn't converting in the German-speaking market.
Approach: Instead of treating compliance as an afterthought legal check, we integrate GDPR and EU AI Act requirements into your sales argumentation from day one. For German enterprise buyers, compliance maturity is often a pre-qualification criterion — we turn it into your selling point.
Typical deliverable: Compliance-advantage briefing for your sales team, GDPR/EU AI Act readiness assessment, objection-handling guide for compliance concerns.
Best fit: SaaS and AI companies whose product processes personal data or falls under the EU AI Act.
Approach: Sales playbooks and discovery frameworks tailored to the specific objection patterns of German enterprise buyers — from price negotiation to reference requests. Not generic sales training, but DACH-specific conversation guides.
Typical deliverable: Sales playbook, discovery question set, objection-handling guide, competitive comparison for the DACH context.
Best fit: Sales teams that succeed in their home market but stall in the DACH region.
Approach: Structured enablement programmes for your existing sales team — pitch decks, onboarding material and ongoing support for DACH-specific objections. We don't build a one-off deck, but a reusable enablement system.
Typical deliverable: Pitch deck set, enablement handbook, onboarding sequence for new DACH sales hires.
Best fit: Companies building a local or international sales team for the German-speaking market.
Approach: Strategic leadership on a retainer basis — from board updates to ongoing GTM fine-tuning. You get executive-level expertise without a full-time hire, with direct access to Jörg Tschauder rather than an account team.
Typical deliverable: Monthly strategic reviews, board-reporting support, ongoing GTM optimisation, ad-hoc advisory on critical decisions.
Best fit: Scale-stage companies seeking continuous strategic support without a full-time hire.
It depends on scope. A DACH Market Entry Strategy typically takes 4–8 weeks, a GTM Assessment 2–4 weeks. Fractional GTM Advisory runs on an ongoing retainer basis.
The focus is on international technology companies in SaaS, AI and Deep Tech with initial revenue ambitions in the DACH region. For very early-stage companies, a GTM Assessment is often the recommended starting point.
We're not an agency in the traditional sense — we don't deliver campaigns or creative work. We're an executive boutique consultancy: strategic advisory with direct operational execution support, led by someone with 25 years of experience at the intersection of enterprise sales and international market entry.
No. Many of our clients begin the engagement before establishing a German or European legal entity. We also advise on the optimal structure and timing of that decision.
A no-obligation, structured 30-minute conversation — not a sales pitch. You'll get concrete insight into your biggest DACH market-entry opportunities and risks in the first call.
Yes. The engagement runs in whichever language is most efficient for your team — internal strategy work is usually in English, client-facing materials are localised for the German-speaking market.
Where to start? A GTM Assessment identifies your most important levers and critical gaps — in 2–4 weeks.