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Four stages, which can be commissioned individually, lead from the free Readiness Assessment through diagnosis and execution to ongoing support. The Assessment is the sensible starting point.
Self-assessment with 7 questions. In under 5 minutes you get a score from 0 to 100 and a first view of your DACH readiness. Automated first diagnosis, not individual consulting. Fits if you want to know where you stand before investing in the DACH market.
In four weeks we test whether your offer, target accounts and sales model hold up in the DACH market. Based on six to eight buyer interviews as a target corridor, we assess the five dimensions of the DACH Readiness Model. The result is a decision memo with confirmed assumptions, required adaptations, open questions and a Go, Adapt or Pause recommendation. The four-week timeline assumes that interview partners and required customer data are available on time. Fits if an investment decision is pending and the assumptions behind it have not yet been tested in the market.
Execution of a prioritized DACH strategy in three phases: Calibrate, Design and Activate, with clear work packages, responsibilities and the measures required for market entry. No repeat diagnosis, but structured execution. Depending on priorities, this includes positioning and messaging for the German-speaking market, sales processes and sales enablement, and the compliance topics relevant to your sales. The duration depends on the individual scope. The Market Entry Sprint is a standalone mandate and neither part of nor a prerequisite for the diagnosis. Fits if the direction is decided and the strategy needs to become an executable plan.
Ongoing commercial guidance to build and develop the DACH business. Depending on the situation, this can take the form of senior advisory or Fractional GTM Leadership. The focus is commercial steering, the development of positioning, sales processes, and pipeline, and decision support for executive management. Fits if market entry is underway and the build-out of the DACH business needs commercial guidance.
FAQ
The Readiness Assessment takes under 5 minutes, the Diagnostic Sprint four weeks. The duration of the Market Entry Sprint depends on the individual scope and is agreed separately after the diagnosis. Launch Advisory runs on an ongoing basis and, where needed, includes Fractional GTM Leadership.
The focus is on international technology companies in SaaS, AI, and deep tech with first revenue ambitions in the DACH region. For very early-stage companies, the free DACH GTM Readiness Assessment is often the best first step.
We are not an agency in the traditional sense: we do not deliver campaigns or creative work. Market Launch is a principal-led advisory, supported by a curated expert network. Your engagement is led by a Principal with more than 25 years of experience at the intersection of enterprise sales and international market entry. The diagnosis is independent of any follow-on mandate.
No. The collaboration can start before a German or European legal entity is established. We also discuss the structure and timing of that decision, without legal or tax advice.
The first sensible step is the free DACH GTM Readiness Assessment: 7 questions, under 5 minutes, and a score from 0 to 100. If you prefer to talk directly, there is a no-obligation strategy conversation of 30 minutes, not a sales call. You get a first view of your biggest opportunities and risks for DACH market entry.
Yes. The engagement runs in whichever language is most efficient for your team. Internal strategy work is usually in English, while client-facing materials are localised for the German-speaking market.
Where should I start? With the free Readiness Assessment. In under 5 minutes it shows how ready your company is for the DACH market.
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