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ABOUT
"Sustainable expansion is not a question of ambition. It is a question of precision."
Market Launch combines strategic consulting, enterprise sales, AI transformation and international business development — purpose-built for DACH market entry.
Not a marketing agency. An executive boutique consultancy — 25 years of experience, 100+ completed engagements, one market.
25 years at the intersection of international technology GTM, enterprise sales and AI transformation. Jörg closes the strategic gap that causes most DACH market entries to underdeliver.
The path to Market-Launch Advisory Services runs through more than two decades of enterprise consulting, partnership-building and entrepreneurial responsibility.
Started his consulting career with marketing and CRM strategy projects for insurance and telecommunications clients.
CRM and sales projects for automotive, telecom and banking clients, including interim management of a sales department.
Director for Analytics, responsible for e-commerce and data products in retail and travel.
Partner focused on data-driven transformation in e-commerce for telecommunications and mail-order clients.
Co-founder and Managing Partner of a strategy consultancy with its own SaaS solution for customer segmentation. A decade of entrepreneurial responsibility for market approach and P&L, with mandates across energy, consumer goods and rail.
Region Director West with full P&L responsibility for two offices. Doubled both teams and revenue within one year; central role in the strategic Microsoft partnership.
Sales Lead Data & AI, responsible for go-to-market strategy and partnerships with AWS, Salesforce/Tableau, Databricks and Snowflake.
Director, building strategic partnerships with leading marketing automation vendors such as Braze and Movable Ink.
Bringing this experience together in a focused advisory format for the DACH market entry of international technology companies.
Education: Diploma in Industrial Engineering, TU Berlin (specialisation in International Management, Energy & Commodities) · Intermediate Diploma in Electrical Engineering, RWTH Aachen.
As a speaker, regularly presents at industry conferences and as a guest lecturer, including on business modelling and data-driven growth.
In the DACH market, trust isn't assumed — it's earned. Credibility comes from consistency over time, not the most compelling first pitch. We only promise what we can demonstrably deliver, and build every recommendation on data rather than assumptions.
For German enterprise buyers, GDPR and the EU AI Act aren't a footnote — they're part of the purchase decision. Building in regulatory clarity from the start shortens sales cycles; addressing it as an afterthought loses deals to competitors who could deliver sooner.
The German Mittelstand doesn't buy features. It buys partners it can trust over years. That shapes how discovery conversations are run, how references are used, and how much discussion precedes a decision.
A strategy document without an execution path is an expensive presentation. Every recommendation is tied to a concrete next action — with a clear owner, timeframe and success criterion.
Because decisions here don't pass through multiple account layers. You speak directly with the person developing your strategy — not a junior consultant handing off to a senior team.
Most of the engagement runs remotely through structured calls and written deliverables. On-site sessions are available on request, particularly in the Cologne/NRW region.
Both. Internal strategy work usually runs in English when your team is international — client-facing materials are localised for the German-speaking market.
The focus is on international technology companies in SaaS, AI and Deep Tech prioritising the DACH market — from scale-ups to established international vendors without local presence.
You receive a written assessment of the key opportunities and risks for your DACH market entry — regardless of whether an engagement follows.