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About Market Launch
We help international B2B technology companies decide whether and how to invest in the DACH market, what needs to be resolved before market entry, and how a validated strategy becomes a robust DACH go-to-market.
Principal
Founder and Principal
Principal-led. Supported by a curated network of specialists.
More than 25 years at the intersection of strategy, sales, data and technology. I have advised international technology companies, built sales organisations and carried responsibility for growth and results myself. Today I bring these perspectives to a question that is often asked too late: what actually needs to be resolved before scaling in DACH?
Areas of expertise
DACH enterprise sales and buying centres
Go-to-market for SaaS, data and AI
Partner and channel models
Regulatory context: GDPR, EU AI Act, EAA
Sales operating models, organisation and commercial execution
Operating model
01
You work directly with the Principal, who analyses your situation, leads the critical questions and owns the recommendation.
02
The DACH GTM Diagnostic Sprint is not tied to a follow-on engagement. If the analysis argues against market entry, we say so. Not every market should be entered yet.
03
DACH buying processes, decision logic, trust signals and regulatory requirements shape every recommendation, not only the execution.
04
Where specialist knowledge is required, Market Launch draws on selected experts, in the diagnosis as well as in execution. The Principal leads the collaboration. The independent recommendation and overall accountability rest with Market Launch.
Career
1998–2008
VDI/VDE Innovation + Technik, Deloitte Consulting, Proximity (BBDO network), SinnerSchrader/Accenture Interactive. CRM, sales and data projects for insurance, telecommunications, automotive, banking and retail.
2008–2010
Partner for data-driven e-commerce transformation for telecommunications and mail-order clients.
2010–2020
Co-founder and managing partner. Ten years of responsibility for market presence and results.
2020–2023
Region Director West with full P&L responsibility. Teams and revenue doubled within one year.
2024–2026
Sales Lead Data & AI, then Director for CRM, marketing automation and customer lifecycle.
2026
Independent senior advisory for international technology companies building a robust DACH go-to-market.
Education: Diplom-Wirtschaftsingenieur (industrial engineering), TU Berlin, with a focus on international management, energy and commodities. Electrical engineering intermediate diploma, RWTH Aachen.
Speaker and guest lecturer on business modelling and data-driven growth.
FAQ
Jörg Tschauder leads every engagement as Principal. Depending on the question, specialists from the Market Launch network are brought in. You get direct access to the accountable Principal and the specialist expertise the task requires.
For a structured first assessment, start with the DACH GTM Readiness Assessment. If you already face a specific market entry situation, book a first conversation directly. That shows whether a DACH GTM Diagnostic Sprint is the right next step.
Mostly remote, with structured sessions and written outputs. On-site meetings are possible, particularly around Cologne and North Rhine-Westphalia.
Both. Interviews and results of the Diagnostic Sprint are offered in German or English, depending on what your decision-making group requires. Market-facing material is localised for German-speaking buyers.
International B2B technology companies in SaaS, data and AI that are prioritising DACH. From scale-ups to established vendors without a local presence.
You receive a short written view of the next step that fits your situation, including if we conclude that you are not ready yet.
A first conversation clarifies whether you should first check your DACH readiness, diagnose the root causes or move straight into execution.