7 min readOne year after the Barrierefreiheitsstärkungsgesetz (BFSG) — Germany’s transposition of the European Accessibility Act (EAA) — took effect, a pattern has emerged that has been
3 min readThe most common question we hear from international technology companies isn’t “should we expand into the DACH market?” — that decision has usually already been
3 min readFor many international technology companies, compliance is a necessary evil — a checklist that Legal and IT work through before the real go-to-market work begins.
3 min readInternational technology companies underestimate the German-speaking market in the same way, again and again: they treat it as a localization project. Translate the website, convert